A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, May 9, 2019
My Love Affair With Dr. Ruth
needed advice on sex, I don’t know if I’d prefer hearing from an attractive, straight
woman -- the representative of my desires – or from whatever the opposite is –
old, gay, male?But for millions of
Americans, one person you’d least expect to take sexual advice from has been going
at it for decades, and at age 90 is celebrated in a new documentary, Ask Dr.
tiny old lady with a German accent is still standing tall.The Holocaust survivor-turned-sex therapist
became a spectacular sensation in the 1980s, and 90s with her best-selling
books, television show, radio appearances, and advice that helped countless
individuals achieve the ultimate sexual satisfaction.She’s an iconic cultural figure and beloved
met Dr. Ruth nearly 30 years ago.It was
my first time at Book Expo America, working the publisher’s booth in Las Vegas
for SPI Books, at my first job in the book industry.I was the publicity director for a small
press.One of our books was written
by Dr. Ruth.
is a sweet, savvy, and assertive woman who knows how to talk to people and get
them to open to her in a way no one else could.She is a spunky go-getter, a real spark.Her accent makes you strain to listen to her,
making you focus that much more on her every word.
nice to see Dr. Ruth is still out there and active.She doesn’t need the money or the fame.She’s done so much for one who had the odds
stacked against her.Orphaned by the
horrific Holocaust. She came to America after World war II with less than
nothing.But she rose above her
circumstances and societal limitations to break through and become one of the
most recognizable figures in America.
there have been no scandals to tarnish that image.She is real and pure – relatable and
raw.Today’s celebrity is packaged,
polished, and short-lived.Dr. Ruth
still stands for something we can all appreciate.She embodies The American Dream for
immigrants. She also is a great cover
model for strong women.She makes Jewish
people proud as well.And millions of
couples are in her debt for salvaging their relationships and improving their
you have ever watched or listened to Dr. Ruth, you would hear her church mouse
laugh and laugh along with her.You will
appreciate her candor, wonder if you can do what she advises, and find
something that you agree with her on.But you may also see her now as a symbol, of what one can accomplish
regardless of their station in life.She
continues to rewrite history as she remains very active in her tenth decade of
a wonderful life.