For
centuries, publishing and authors have searched for the right way to promote
and sell a book with great results. It’s
not just about gimmicks, luck, or connections.
It’s about you.
Here’s
the secret formula for book marketing success:
·
Attitude
·
Ability
·
Opportunity
That’s
it. Three words to sell yours. Let me elaborate.
To
succeed at anything, you need to have the right attitude, not an attitude. Park your negativity, rudeness, or ego at the
door. A good attitude is one where you
are going the extra mile, remaining optimistic, positive, and confident, in the
face of challenges, and in being of service to others. Smile, ask questions, and show a genuine
passion and care for others and in what you write about.
Ability
is skill. To be skilled at book
marketing, you need to read books and blogs on the subject, be curious and ask
marketers how they succeed, and train yourself in the art of social media,
communications, sales, and branding. You
need to have the ability to persuade, to persevere, to be assertive, and to act
like there’s urgency in everything. Your
ability to learn, take action, be creative and act thoughtfully will win others
over – or it will kill your writing career.
Opportunity
is something you make. Either you
respond to something right in front of you or you find a way to create opportunities. You don’t wait for things to come to
you. No, you assert, create, and take
something from nothing. Opportunity is
all around you. Are you looking?
Too
often I see people who fall into trapped thinking. They feel they can’t do something well, so it
doesn’t get done. They don’t try to
learn to do it right. They don’t hire
someone to do it for them. They don’t do
something else to make up for what they lack.
They just accept defeat and blame their shortcomings on someone else and
remain stunted but wonder why they haven’t advanced forward.
We
all have fears and hang-ups, more mental than physical, more psychological than
real, and yet those things undermine us and doom what could be a decent if not
remarkable writing career.
Empower
yourself to believe in attitude – ability – opportunity. Re-examine your strengths and
weaknesses. Accentuate the positives. Eliminate the negatives. Try new approaches. Stop old, negative habits. Reach out and get help. You can further, your writing career by
rejiggering the way you operate. Believe
in yourself and know that you can leap ahead of half the country just by
re-tooling your attitude, enhancing your abilities, and seizing opportunities
that don’t exist until you create them.
Catch Me At Book Expo America May 31
Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to
consult these reosurces:
This nonprofit is dedicated to finding worthy giving opportunities.
This ranking system evaluates tons of charities.
Here are the 100 largest U.S. charities.
DON”T MISS THESE!!!
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy
that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
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