Wednesday, May 8, 2019

What You Can Never Do In A Pitch To The Media

Never, EVER...

1.      Lie, mislead, or misstate facts.
2.      Bore people.
3.      Behave unethically.
4.      Attack others when presenting what you offer.
5.      Sacrifice a long-term opportunity for a short-term one.
6.      Use profanity unless the environment calls for it.
7.      Defame or libel others.
8.      Plagiarize materials.
9.      Display offensive images.
10.  Alienate a group based on religion, race, sex, disability or age.

Things To Tie Your Pitch To:
·         News – your own or what is publicly known.
·         Reveal advice.
·         Make a comparison.
·         Comment on a celebrity or known expert or entity.
·         Create a you vs. other scenario.
·         Highlight an accomplishment.
·         Acknowledge a milestone for you or for others.
·         Share a customer story.
·         Excerpt from your book.
·         Give a short quiz.
·         Share trivia.
·         Provide survey results.
·         Tell a joke.
·         Ask a provocative question.
·         Provide an experience that your readers identify with.

Catch Me At Book Expo America May 31

How authors get their book marketing mojo – and avoid failure

Authors cannot succeed without the right attitude

So what is needed to be a champion book marketer?

Should You Promote Your Book By Yourself?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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