What You Can Never Do In A Pitch To The Media

Never, EVER...

1.      Lie, mislead, or misstate facts.

2.      Bore people.

3.      Behave unethically.

4.      Attack others when presenting what you offer.

5.      Sacrifice a long-term opportunity for a short-term one.

6.      Use profanity unless the environment calls for it.

7.      Defame or libel others.

8.      Plagiarize materials.

9.      Display offensive images.

10.  Alienate a group based on religion, race, sex, disability or age.

Things To Tie Your Pitch To:

·         News – your own or what is publicly known.

·         Reveal advice.

·         Make a comparison.

·         Comment on a celebrity or known expert or entity.

·         Create a you vs. other scenario.

·         Highlight an accomplishment.

·         Acknowledge a milestone for you or for others.

·         Share a customer story.

·         Excerpt from your book.

·         Give a short quiz.

·         Share trivia.

·         Provide survey results.

·         Tell a joke.

·         Ask a provocative question.

·         Provide an experience that your readers identify with.

Catch Me At Book Expo America May 31

https://www.bookexpoamerica.com/en/Sessions/70624/Why-Now-Is-When-You-Should-Promote-Your-Books

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.