Do
you take responsibility for your actions in regards to your book’s success?
Let’s
start with defining responsibility and what that means.
You
need to take ownership for your book and steward its success. If you don’t have a publisher, obviously it’s
all on you. But even with a publisher,
you need to be in charge of your book’s fate.
First,
check with your publisher. What do they
plan on doing when marketing or promoting your book? Monitor their efforts and progress. Ready yourself to step in and supplement
their role, however small or big.
Remember,
you and your publisher overlap on one goal: to sell books. But your publisher may not be concerned with
your other goals, which may include branding your name as a writer, selling
your services as an expert, sharing a positive message with the masses, and
perhaps selling other books or products that you created.
Publishers
focus on a book for a certain window of time – and then move on to the next
batch. Typically a key time is about a
month prior to publication date and a few months after a book releases. Then the publisher gazes its eyes on the next
set of books coming out. So authors must
step up and take responsibility for the short- and long-term ROI for their book.
So
how does one take ownership? He or she
learns what they could do to promote and market a book and craft a plan as to
what they will do, pay for, farm out, dismiss, or beg their publisher to do.
Authors
need to think about several key areas:
Book
reviews – with major print and online media
·
Traditional
media coverage – print, radio, television interviews, heat up, stories and
bylines
·
Advertising
– online or other means.
·
Best-seller
lists – from Amazon and bn.com to USA
Today and NYT
·
Social
media – Twitter, Facebook YouTube, etc.
·
Digital
Media – online websites like HuffPost
or CNN.com
·
Speaking
opportunities – paid or free
·
Branding
– their site, blog, podcast, etc.
Authors
will need to:
·
Network
daily and forever.
·
Craft
content to share.
·
Invest
time getting more social media followers.
·
Learn
to speak in a compelling manner.
·
Act
with preparation, vision, creativity, and dogged execution.
·
Commoditize
their ideas, passions, connections.
Book
publicity and marketing may seem mysterious, burdensome, and
time-consuming. It can be, but it also is
fairly straightforward. You just need to
take on the attitude of being responsible for your writing success and suddenly
your choices become clearer, your options widen, and your abilities become greater
than you thought.
You can – and must – seize your book’s future.
You can – and must – seize your book’s future.
Catch Me At Book Expo America May 31
Don’t Forget To Give Back
DON”T MISS THESE!!!
Some key principles to rally your book marketing around
How to write powerful, effective book advertising copy
that sells tons of books
So what is needed to be a champion book marketer?
The Book Marketing Strategies Of Best-Sellers
How authors can sell more books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
-- FREE
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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