Monday, May 13, 2019

Book PR Is A Game … But Who Really Wins?

Publicizing your book is a game.  You “win” by getting the best media coverage you can garner, as often as you can.  It’s a one-sided goal:  get publicity no matter what.  However, what if what you have to say really isn’t as interesting or as important as all of the other voices that got shut out in favor of yours being heard?

Certainly it’s not your fault if the media chooses to give you a platform over others, as it’s up to them to use their professional judgment, experience, access to experts, and resources to filter out who they believe serves them and readers, viewers, listeners or surfers best.  It may even be a statement more so about what the news media has turned into than whether you are a guest worthier than others.

If the media wants information, over hard substance, or it wants a young buxom blonde, or it wants to feature animated debates that highlight confrontation over content, so be it.  Just as the growth of reality TV has shelved some scripted shows at the turn of the 21st century, so has the news media shifted from well-researched exposes and hard-core journalistic searches for the truth to favor light-hearted fare that places entertainment over real news.

But still, just because the news media has diluted its standards and shifted its principles, does this mean that you should be equally irresponsible in promoting something that you know is not deserving as other topics, guests, news?  What if you know your book isn’t as good as the competition, either of all books or within your genre?  Do you still promote it with the same confidence, integrity and effort that you would if it truly were the best, most important book?

Of course you’ll try your best to promote what you have to offer, but don’t feel bad if the media doesn’t roll out the red carpet.  They may wrongly ignore you – or they may actually be getting it right and dismissing you in favor of something else that is either more worthy of coverage or serves their agenda.

Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

This nonprofit is dedicated to finding worthy giving opportunities.

This ranking system evaluates tons of charities.

Here are the 100 largest U.S. charities.

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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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