Saturday, May 18, 2019

What Really Moves Books To Sell?

Scarcity – only six books left!

Urgency – buy today!

Deal – a chance to save 40%!

Popularity – best-sellers scan ell more books once they hit a list

Testimonials – good endorsements from a quantity of high-profile people

Timely – it is the book that serves today’s news headlines or an anniversary

Cool cover/title/packaging – image counts

Authority -- you are perceived as an expert in the subject area

Referral – a friend or trusted source recommends it

PR – news media and third-party endorsements give it cache

Smart Marketing – people can appreciate crafty and savvy ad campaigns

Uniqueness – little or no competition on a subject matter

Oddity – your book’s approach is unconventional in the way it presents its message

Viral – people want to talk about you and your book

Controversial –it challenges assumptions or opposes the norm and shakes things up

It Works – it truly delivers great value and helps people immensely


The Book Marketing Strategies Of Best-Sellers

How Authors Can Sell More Books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

How Authors Get Bulk Sales Now

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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