Scarcity – only six books left!
Urgency – buy today!
Deal – a chance to save 40%!
Popularity – best-sellers scan ell more books once they hit a list
Testimonials – good endorsements from a quantity of
high-profile people
Timely – it is the book that serves today’s news headlines or an anniversary
Cool cover/title/packaging – image counts
Authority -- you are perceived as an expert in the subject area
Referral – a friend or trusted source recommends it
PR – news media and third-party endorsements give it cache
Smart Marketing – people can appreciate crafty and savvy ad
campaigns
Uniqueness – little or no competition on a subject matter
Oddity – your book’s approach is unconventional in the way it presents its
message
Viral – people want to talk about you and your book
Controversial –it challenges assumptions or opposes the
norm and shakes things up
It Works – it truly delivers great value and helps people immensely
DON”T MISS
THESE!!!
The Book Marketing Strategies Of Best-Sellers
How Authors Can Sell More Books
No. 1 Book Publicity Resource: 2019 Toolkit For Authors
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How
Authors Get Bulk Sales Now
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not that of
his employer or anyone else. You can – and should -- follow him on Twitter
@theprexpert and email him at brianfeinblum@gmail.com. He feels much more
important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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