A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
Thursday, May 2, 2019
Authors Don’t Have To Be Screwed When it Comes To Book Marketing
amazed at how confused, uninformed, or misinformed so many authors are when it
comes to book publicity and marketing.
The problems are glaring – and yet so much information is out there to
educate and empower authors. I should
know. With over 3,200 blog posts in nearly eight years on book publicity, my
hope is that our writers will know what to do, feel inspired, and take action
to successfully sell their books. But
too many writers are screwed.
the problem. Some authors are:
in their thinking and let wild ambitions cloud their vision of what really
needs to be done.
of how things transpire with book publicity.
of success or failure – and are frozen on the sidelines.
who sabotage their books with needless delays.
busy to put in the time needed to succeed.
cheap to invest the funds needed to get a hired gun to do their bidding.
I know this tough love approach may upset or even offend the struggling writer
but if he or she wants to truly fulfill a dream of being a successful author,
they need to be confronted by the truth.
Consider this a public service.
were looking to market a book properly, I would certainly read blogs and books
about book marketing. Once you start to
hear the same things over and over you will have done your research. Next step?
Make a plan based on what you discovered.
ahead, not backwards. Give yourself
enough time to do the things that are necessary for your book to have a shot at
success. Map out your publicity,
advertising, speaking, social media, website development, etc.
once armed with information and a plan it’s time to act and execute a targeted,
timely, and smart campaign.
along the way you will stumble, experience defeats, make mistakes, guess wrong,
or wildly miss. So what? Expect it.
It’s okay. Build in failure on
your road to success.
insecurity, and ego will battle you daily.
You’ll second-guess yourself.
You’ll co-exist with doubt. You
will feel criticism from others. So
what? Expect it. It’s okay.
Build in jitters and the unknown on your highway to success.
an author, like an entrepreneur, your rate of success will be low. But it doesn’t have to be so high. Let me explain.
every 20 calls, emails, or books mailed, you may only get one or two yesses
from bookstores, the media, or those you seek to impress. That’s fine.
It’s a numbers game. There are
thousands of people you can contact to promote or sell your book. Even a success rate of 5% could yield amazing
benefits. Worry less about the no’s and
maybes and zero in on the yesses. Stay
positive and assert your intelligent plan for book success.
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