Thursday, May 2, 2019

Authors Don’t Have To Be Screwed When it Comes To Book Marketing

I’m amazed at how confused, uninformed, or misinformed so many authors are when it comes to book publicity and marketing.  The problems are glaring – and yet so much information is out there to educate and empower authors.  I should know. With over 3,200 blog posts in nearly eight years on book publicity, my hope is that our writers will know what to do, feel inspired, and take action to successfully sell their books.  But too many writers are screwed.

Here’s the problem.  Some authors are:

·         Deluded in their thinking and let wild ambitions cloud their vision of what really needs to be done.
·         Ignorant of how things transpire with book publicity.
·         Fearful of success or failure – and are frozen on the sidelines.
·         Procrastinators who sabotage their books with needless delays.
·         Too busy to put in the time needed to succeed.
·         Too cheap to invest the funds needed to get a hired gun to do their bidding.

Now, I know this tough love approach may upset or even offend the struggling writer but if he or she wants to truly fulfill a dream of being a successful author, they need to be confronted by the truth.  Consider this a public service.

If I were looking to market a book properly, I would certainly read blogs and books about book marketing.  Once you start to hear the same things over and over you will have done your research.  Next step?  Make a plan based on what you discovered.

Plan ahead, not backwards.  Give yourself enough time to do the things that are necessary for your book to have a shot at success.  Map out your publicity, advertising, speaking, social media, website development, etc.

Now once armed with information and a plan it’s time to act and execute a targeted, timely, and smart campaign.

Sure, along the way you will stumble, experience defeats, make mistakes, guess wrong, or wildly miss.  So what?  Expect it.  It’s okay.  Build in failure on your road to success.

Fear, insecurity, and ego will battle you daily.  You’ll second-guess yourself.  You’ll co-exist with doubt.  You will feel criticism from others.  So what?  Expect it.  It’s okay.  Build in jitters and the unknown on your highway to success.

As an author, like an entrepreneur, your rate of success will be low.  But it doesn’t have to be so high.  Let me explain.

For every 20 calls, emails, or books mailed, you may only get one or two yesses from bookstores, the media, or those you seek to impress.  That’s fine.  It’s a numbers game.  There are thousands of people you can contact to promote or sell your book.  Even a success rate of 5% could yield amazing benefits.  Worry less about the no’s and maybes and zero in on the yesses.  Stay positive and assert your intelligent plan for book success.

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So what is needed to be a champion book marketer?

The Book Marketing Strategies Of Best-Sellers

How authors can sell more books

No. 1 Book Publicity Resource: 2019 Toolkit For Authors -- FREE

Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:

This nonprofit is dedicated to finding worthy giving opportunities.

This ranking system evaluates tons of charities.

Here are the 100 largest U.S. charities.

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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