The genres that sell are the ones that people need the most, that offer a big payoff to the recipient, and the one where people cannot merely find information in a simple Google search. Promote the books that people want or need.
People always need to:
· Learn how to do something: get a job, fix a car, buy a house, raise kids.
· Grow therapeutically, with self-help books, and find out how to live life fully.
· Find love and make their relationships last.
· Be inspired and motivated, to overcome setbacks, loss, death, failure, addiction.
· Get rich and build up their wealth, pay off debts, and save on expenses.
· Get the edge on creating and running a business, whether it is management, leadership, sales, entrepreneurship or climbing the workplace ladder.
· Get healthy and lose weight, overcome a disease, or get stronger.
· Escape with travel, entertainment, and lifestyle issues.
· Discover their spirituality, whether it’s religion, meditation, or some type of guiding philosophy.
· Prep for some kind of test, get into a school or program, or be selected for a certain position, so guides on how to gain entry into an exclusive club are in demand.
· Of course, there are other genres that sell well, including fiction, sports, children’s books, etc. But in each of these genres consider the level of competition, how unique you can be vs. others, and whether the genre is growing, changing, or declining.
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Don’t Forget To Give Back
Don’t some of your book proceeds to a worthy charity. Feel free to consult these reosurces:
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This ranking system evaluates tons of charities.
Here are the 100 largest U.S. charities.
Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at firstname.lastname@example.org. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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