The genres that sell
are the ones that people need the most, that offer a big payoff to the
recipient, and the one where people cannot merely find information in a simple
Google search. Promote the books that people want or need.
People always need to:
·
Learn
how to do something: get a job, fix a car, buy a house, raise kids.
·
Grow
therapeutically, with self-help books, and find out how to live life fully.
·
Find
love and make their relationships last.
·
Be
inspired and motivated, to overcome setbacks, loss, death, failure, addiction.
·
Get
rich and build up their wealth, pay off debts, and save on expenses.
·
Get
the edge on creating and running a business, whether it is management,
leadership, sales, entrepreneurship or climbing the workplace ladder.
·
Get
healthy and lose weight, overcome a disease, or get stronger.
·
Escape
with travel, entertainment, and lifestyle issues.
·
Discover
their spirituality, whether it’s religion, meditation, or some type of guiding
philosophy.
·
Prep
for some kind of test, get into a school or program, or be selected for a
certain position, so guides on how to gain entry into an exclusive club are in
demand.
·
Of
course, there are other genres that sell well, including fiction, sports,
children’s books, etc. But in each of these genres consider the level of
competition, how unique you can be vs. others, and whether the genre is
growing, changing, or declining.
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Don’t Forget To Give Back
Don’t some of your book proceeds to a
worthy charity. Feel free to consult these reosurces:
This
nonprofit is dedicated to finding worthy giving opportunities.
This
ranking system evaluates tons of charities.
Here
are the 100 largest U.S. charities.
Brian
Feinblum’s insightful views, provocative opinions, and interesting ideas
expressed in this terrific blog are his alone and not that of his employer or
anyone else. You can – and should -- follow him on Twitter @theprexpert and
email him at brianfeinblum@gmail.com. He feels much more important when
discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog
©2019. Born and raised in Brooklyn, he now resides in Westchester. His
writings are often featured in The Writer and IBPA’s Independent.
This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the
top book marketing blogs. Also named by WinningWriters.com as a "best
resource.” He recently hosted a panel on book publicity for Book Expo America.
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