Wednesday, May 31, 2023

Interview With Author Steve “Mr. Pineapple” Mathieu



1. What inspired you to write this book?

I realized that I felt crushed like a lemon by the culture washing of several corporate companies, by several emotional fishermen, and by how most of the society chooses to think-act-speak without owning them because the majority seeks around instead of within. The more extremes become slaves of their negative emotions. All become emotional illusions with life & time resulting in many losing themselves, forgetting themselves, from the mythology of their choosing resulting many forgetting that they are, in life, positively the solution. I pulled way back with the sling shot principle and realized that I was myself feeding what I identified to be a problem in the emotional illusions with life & time.


One of the most used lines we say in the face of difficulties is the proverbial phrase, when life gives you lemons, make lemonade. The lemons in this phrase represent sourness or struggle while making lemonade means transforming lemons into something sweet or desirable. We have used this phrase so much that it has become a cliché, yet we still live in negativity.


When I saw life like an eagle, outside the emotional illusions with life & time, I sold my lemons and bought a pineapple! I progressively became me, Mr. Pineapple. My 3 faces became all connected to the same sweet roots; they became one. Life & leadership philosophies along with life principles were practiced and were acting like power tools to positively nourish my roots and redefine my inner foundation keeping myself sweet within & around. Life is positive & negative forces complementing each other when in balance. A philosophy trackable since the 14th century B.C. My pineapple became stable on my inner foundation. It became my soul. A purpose took birth.


2. What exactly is it about and who is it written for?

It is said that if your product or service is for everyone it means no one! To that, I kindly disagree because everyone deserves to live more happily. The Pineapple Theory books were first written to assist future, new, and more experienced leaders to always cultivate a fresh & sweet growth continuum. Looking at the big picture about life and society, everybody is the leader of their life – therefore – the books are for everyone because we cannot outgrow ourselves.  


3. What do you hope readers will get out of reading your book?

More positive thinking by adding to their life recipe, what I like to call The Pineapple Theory’s property blend, assisting readers seeking within instead of around with their emotions by moving with intelligence & reasoning what is negative to what is more positive.


4. How did you decide on your book’s title and cover design?

The Theoretical idea that the pineapple can be a symbol of positivity and used as a fruitful metaphor to share with efficiency the property blend to readers to think for themselves is self-explanatory. Everything around the pineapple on the cover page is discover with ones’ reading. The infinite clock inside the pineapple in-reference of the emotional illusion with life & time along with philosophy, the Matrix coding in the background speaking more about the emotional illusions, but the pineapple remains a pineapple within that same illusion becomes a reminder to remain ourselves.  


5. What advice or words of wisdom do you have for fellow writers – other than run!?

Before running, there is the walking phase and prior to that, there are baby steps. Truly work on the big picture and vision of your ideas to ensure the dots are all connected. Plan how you will build your brand, collect DATA to persuade the selling process of your work, and always improve your interpersonal skills set because you will become the image of your work.  


6. What trends in the book world do you see -- and where do you think the book publishing industry is heading? 

I often share that in the book industry, there are likely more book titles than there are readers. Standing out becomes quite a challenge and many may share about your work: “There are already a lot about this type of topic.” Along with the challenges of influencing potential readers choosing your book, the reading offering such as paperback, eBook, and audiobook, adds to the challenge. I personally only sale the paperback to keep what is traditional as it is. At the end, Marketing and being properly supported is a big influencer in this industry.


7. Were there experiences in your personal life or career that came in handy when writing this book? 

Daily is an inspiration when I watch at society’s emotions with how they choose to think/act/speak from the tallest tree I can find. What is interesting is that I also complete this process with myself. The Pineapple Theory books are written in part from personal life & career experiences.


8. How would you describe your writing style? Which writers or books is your writing similar to?

I must share, and this likely disturbs many critical readers inner peace, my writing is authentic because I don’t mind if there are spelling mistakes from time-to-time. The books are written to be understood by everyone but they have great wisdom, which follows a view form Aristotle (385-323BC).


9. What challenges did you overcome in the writing of this book?

Because daily is an inspiration, updates are a challenge because of new thoughts adding value to what is already written. At some point, once published, live with what is out there.


10. If people can buy or read one book this week or month, why should it be yours?

With The Pineapple Theory, it’s always pineapple season! If future readers enjoy the pineapple fruit, I encouraged them to push their positive curiosity by discovering how I authentically took the pineapple fruit to another level of positivity within.


About The Author: Many are calling him the new buddha for his positivity and wisdom, others refer to him as a modern Plato for his philosophy, but he is Mr. Pineapple!   Steve “Mr. Pineapple” Mathieu is born and raised in Montreal, Canada. French is its native language, and he wrote The Pineapple Theory series in English. He supports businesses with his leadership for 20+ years. He is a firm ambassador of Culture and Core Values. When COVID-19 impacted life on Earth, he took full benefit of the forced leisure time sacrifice to reflect – make peace – and become prosperous which triggered his purpose. S. Mathieu is known for being passionate, for his determination, and for being like the fruit; positively authentic. The only thing you’ll be missing from your reading is Mr. Pineapple’s beautiful French-Canadian accent! For more info, please see:


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  




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