The Rules of Thinking For Authors

 

A big aspect of marketing a book or one’s self is about how the writer thinks. His or her attitude and psychological approach to things could greatly dictate their level of success. A reminder of the ways one should think for themselves can be found in a book, The Rules of Thinking, by Richard Templar.

The author, though he was talking generally about how people can think in a way that empowers them, you could apply his insights and advice to marketing a book.

He says: “Self-esteem is a big part of what tempts us to skew our thinking.” Don’t let your ego or sense of self misshape your approach to your book marketing.

“People who believe they control their own lives tend to be happier,” says Templar. They also tend to be more productive. You are in control of your life and you should take ownership of the marketing of your book. Don’t leave things to chance or at the mercy of another.

“Acceptance is not about giving up,” he writes. Knowing when to accept a fact or a failure is just as important as knowing when to persevere and keep fighting to overcome rejection, objection, or challenges.

“Sidestep bad habits” says Templar. “The easiest time to break a habit is before it starts.” So, avert bad book marketing habits, including the one where you keep doing what doesn’t work or where you avoid doing much because you fail to find out what you should be doing. Develop the habit of marketing your book.

Other insights provided in his book include these:

“Make deadlines your friend.” To be productive and get things done, act out of a sense of urgency — and impose deadlines on yourself.

There are no rules. Stop putting constraints or limits on your thinking or on what you are willing to try.

Be willing and ready to make mistakes. There are no rights and wrongs in creative thinking. Be willing to fail — embrace it — take risks and experiment.

“Don’t settle for your first answer… See every idea as a beginning, not an end point.”

“Stand back and take in the view … look for the bigger picture in everything you do.”

Consider Option C. Keep exploring what you can do to market your book.

“Assess the cost of a bad decision.” To do nothing — or to do the wrong thing — are the same.

“Be honest about your procrastinating…. Look your decision in the face and admit why you are getting on with it.”

   Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.