Monday, May 29, 2023

Sell Books Through Laughter


People are drawn to, and persuaded by, people who smile, make them laugh, and show they can be entertaining. Can you find a way to make that kind of impression upon other people?

Speakers Hall of Fame member and best-selling sales book author Jeffrey Gitomer says in one of his books: “Whatever you say after you say something funny will be heard and remembered 10 times more than to drone on and “think” or “expect” that others hear them — much less are listening. In short, laughter leads to listening and creates the highest listening environment.”

He is right. People want to laugh. They need to feel good. If you can help them do that, you increase your chances of winning them over. You have disarmed them. Instead of them looking for a hole in what you have to offer, they can’t wait to hear another joke or witty insight.

* Telling animated stories.
* Sharing funny moments.
* Encouraging the positive.
* Indicating values alignment.
* Sharing good intentions.
* Supporting their needs.

Yes, there is a way to win people over. And humor plays a key role in this.

You have to be careful with the type of humor that you use. Some people don’t get sarcasm but they laugh at self-deprecating humor. For some, jokes can’t be made on certain topics or about specific people. Avoid jokes that could be sensitive— race, religion, sex, or politics. Look to share comments on everyday relatable things. No fussin’ with cussin’. If you are not sure about saying something, don’t. Err on the side of caution.

“Study humor to a point until you become familiar enough with it to use it,” writes Gitomer in Go Live! “Tell a story that makes the other person smile and you will relax them enough to like you, relate to you, engage with you, and ultimately buy from you.”


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  




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