Friday, May 5, 2023

Print Book Sales Are Flat


If you look at the number of units of books sold this year, some trends are starting to develop. Have a look: 

·         Mass Market Paperback books are down 17% from a year ago.

·         Board Books for young kids are up 6.4% from last year

·         Adult Fiction is up 6.4% YTD

·         YA Nonfiction fell 4.5% YTD 

Overall, print sales are flat. In the past year they are up a meager .1%. 

Of course, the big trend to follow is how many books are being published. With nearly 7,500 new titles flooding the market each and every day, books are cannibalizing one another.  

Three out of four Big 5 publishers who reported their earnings recently said their profits were down from a year ago. Supply chain issues, inflation costs related to printing and shipping, and higher salaries were all cited as areas of concern.  

 

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

Read This!

Book Trends Coming Out of the London Book Fair

https://bookmarketingbuzzblog.blogspot.com/2023/04/book-trends-coming-out-of-london-book.html

 

Impressions Of My First London Book fair

https://bookmarketingbuzzblog.blogspot.com/2023/04/impressions-of-my-first-london-book-fair.html

 

Avoid These Book Marketing Mistakes

https://bookmarketingbuzzblog.blogspot.com/2023/04/avoid-these-book-marketing-mistakes.html

 

What Is The New Media Landscape For Authors?

https://bookmarketingbuzzblog.blogspot.com/2023/04/what-is-new-media-landscape-for-authors.html

 

Blog Posts That Sell Books

https://bookmarketingbuzzblog.blogspot.com/2023/04/blog-posts-that-sell-books.html

 

The Book Ban Conundrums

https://bookmarketingbuzzblog.blogspot.com/2023/04/the-book-ban-conundrums.html

 

Is American Media In Severe Decline

https://bookmarketingbuzzblog.blogspot.com/2023/04/is-american-media-in-severe-decline.html

 

Why Don’t More People Read Books?

https://bookmarketingbuzzblog.blogspot.com/2023/04/why-dont-more-people-read-books.html

 

Book Culture Wars Are Fierce!

https://bookmarketingbuzzblog.blogspot.com/2023/04/book-culture-wars-are-fierce.html

 

What’s The Media Looking For?

https://bookmarketingbuzzblog.blogspot.com/2023/04/whats-media-looking-for.html

 

Why Will Someone Buy Your Book?

https://bookmarketingbuzzblog.blogspot.com/2023/04/why-will-someone-buy-your-book.html

 

About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.  

 

 

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.