Do Not Buy This Book!

I was outraged by a book I stumbled upon on one of my many visits to a bookstore, not because of what the book said — but because of what it didn’t say.

The book in question, The One-Word Journal, is barely a book. It is physically small, about the size of a mass market paperback in hardcover form. There is barely any text — it is pages and pages filled with empty, lined pages. A few word prompts mix with the void.

I realize books can’t solely be priced based on word- or page-counts, but I was shocked to see this little book of nothing listed for $27! It is the NFT of books: an invisible product priced well beyond its value deliverables. 

To add insult to injury, the cover lists three authors. They each must have penned an average of 120 words throughout the entire book. What nerve! 

So, is this book useful to a reader? 

I guess the reader would have to answer. It is positioned to be a book that writes itself, where the reader becomes the author of their own journey and reflections. This book is an unglorified diary, that can be replicated with an empty pad. 

Consumers must rebel against being played for suckers. 

Do Not Buy This Book!

 

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Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.