The US Book Show, which
just took place this past week, is not Book Expo America. For those who once
attended BEA (or ABA before that), they would be sorely disappointed with this
iteration. But if you came into it with no expectations or competing memories,
you might say the US Book Show was mildly interesting, though it certainly has
room to improve.
BEA used to be held in a convention center, where
20,000 to 40,000 people converged over a few days to showcase thousands of new
and upcoming books, offer educational seminars about publishing, marketing, and
writing, have hundreds of authors do signings and book giveaways, and where
members of the book industry networked — with celebrities and best-selling
authors in the same room as self-published authors, members of the media,
literary agents, publicists, editors, bookstores, wholesalers, book
manufacturers, and librarians.
The US Book Show came about a few years ago when
covid sidelined the book publishing industry’s largest event in North America
and Publishers Weekly stepped in to piece together a digital-only event.
This year is their first attempt at making it a hybrid event, where people can
attend several days in person while others can take it in via zoom.
I had not viewed the first few editions of the
show because I felt it should not just move to online only — it is an event
that should be in-person. You want to feel the energy, not watch passively on a
screen.
The US Show may be here to stay. The industry was
rumored before covid hit to wanting to find ways to scale down or change the
show that was seeing annual declines in attendance. The event was becoming too
costly to participate in or attend — while its founding reasons for existing
were negated by the footprint of the Internet and Amazon. It used to be a show
where bookstore buyers (when more indies existed) and librarians (when budgets
were bigger) came to get a deal from publishers on backlist titles — and to get
catalogues revealing big books for the fall.
However, this new show was small. Instead of a
cavernous convention center, there were two auditoriums in an NYU building
housing the participants.
I didn’t count much more than 500 people in
attendance of the day that I attended. There were no educational seminars, no
parties, no booths, and little wheeling and dealing. It was a well-orchestrated
advertisement for a select few publishers and authors who were interviewed on
the two stages each hour. It lacked real star power and seemed a bit removed
from bringing together what book publishing is today.
Still, as I said, if you forget BEA, this show is
a nice opportunity to hear a few authors — some known, some not — and to be in
the room with people who love books.
My hope is that BEA
gets resurrected and that it returns bigger and better than ever.
Need Book Marketing Help?
Brian Feinblum, the founder of this award-winning
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About Brian Feinblum
Brian Feinblum should be followed on Twitter
@theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and
raised in Brooklyn, he now resides in Westchester with his wife, two kids, and
Ferris, a black lab rescue dog. His writings are often featured in The Writer
and IBPA’s The Independent. This
award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts
over the past dozen years, it was named one of the best book marketing blogs by
BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2021 and 2018
as one of the top book marketing blogs. It was also named by
www.WinningWriters.com as a "best resource.” For the past three decades,
including 21 years as the head of marketing for the nation’s largest book
publicity firm, and two jobs at two independent presses, Brian has worked with
many first-time, self-published, authors of all genres, right along with
best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen,
Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard,
Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C.
Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a
panel on book publicity for Book Expo America, and has spoken at ASJA,
Independent Book Publishers Association Sarah Lawrence College, Nonfiction
Writers Association, Cape Cod Writers Association, Willamette (Portland)
Writers Association, APEX, and Connecticut Authors and Publishers Association.
His letters-to-the-editor have been published in The Wall Street Journal,
USA Today, New York Post, NY Daily News, Newsday, The Journal News
(Westchester) and The Washington Post. He has been featured in The
Sun Sentinel and Miami Herald. For more information, please consult:
www.linkedin.com/in/brianfeinblum.
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