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Saturday, May 4, 2019

What Is Your Book Marketing Style?



How you answer the following 16 questions will determine your book marketing style:

1.      Are you one who understands the value of conducting a grass roots, guerrilla-type campaign or do you only try for the home runs and touchdowns with one mighty swing of the bat or throwing of the ball?

2.      Are you an opportunist or do you expect opportunities to come to you in a clearly defined way?

3.      Do you diversify your approach or go with one way to reach your destination?

4.      Do you believe in selling based mainly on price or on the value you are providing – or some combo of both?

5.      Is your portfolio of products (books) or services diversified – or are you only selling one thing?

6.      Do you practice the multiple streams of income approach, where you do one thing, such as write a book but find a way to use that to pay off for you in a number of ways? Do you create something once, but sell it many times – or do you keep creating something new but selling it one time?

7.      Do you understand and harvest word-of-mouth buzz and viral campaigns or do you believe in using another means to market?

8.      Do you explore how you can work with a competitor?

9.      Have you thought of how to partner with someone, that is seemingly the opposite of you or from such a different industry?

10.  Do you pay attention to what people like about you, your book, your services or ideas and then consider how to build on it rather than remain stagnant?

11.  Are you open to hiring people who can raise your level of success?

12.  Do you learn from what is working and not working and adjust your marketing approach accordingly?

13.  How flexible are you?

14.  What can you do to get people to see you in a new light, one that could help you expand or transition into a related but different area of your current expertise?

15.  Are you always consuming information from a variety of courses so that you can be in a position to react to trends or capitalize on opportunities?

16.  Are you reviewing your assumptions to recalibrate how or who to approach the marketplace?



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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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