Thursday, April 4, 2019

Push Forward On Your Book Despite Setbacks and Fears

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This past week is one for the books for our family.  It wasn’t as bad as three years ago when one family member was operated on for cancer and another was diagnosed with a chronic condition, but it has not been pretty here.

First, my dog went to the vet ER for throwing up a potato-sized ball of tin foil and having an ear infection.  Then my son had a skiing accident that led to a visit to the ER.  He has a concussion.  The next day my daughter threw up like Linda Blair in The Exorcist, spewing vomit across two carpets, a bed, and a staircase.  Oh, and a toilet overflowed.

When it rains, it pours.

And you know when you get wet, what happens?  You dry off. You get better.  You live to fight another rainy day.

My hope – and expectation -- is everyone will heal and we’ll get through this.  That is the optimistic side of me.  Of course, I’m terrified of how my son will turn out and of course I feel for my ailing daughter, and of course I’m tired from tending to the sick and cleaning up nasty messes.

But that’s life.  And I love it.

Don’t get me wrong. I’m nervous, stressed, and exhausted – but I’m going to be hopeful because I believe in being no other way.   Life’s a battle and you need to show up as a warrior or it’ll screw you into the land of the lost.

I think authors who confront their book marketing mortality feel a similar angst over their plight.  But they must be optimistic, opportunistic, and fearless.  They should attack the land of book publicity and put their books on the map – and not get down because they suffer rejection, bad reviews, or get ignored.

Maybe I’m just wired to see the glass as half full, with a lifetime of events to support my views, but I can’t see going through life – or book marketing – any other way.  It does no good to assume the worst or think in a close-minded way.

Sometimes it is bad news and there’s nothing you can do about it.  Just mitigate the loss and keep the pain to a minimum.  You will get sick and die.  We’ll have wars, recessions, crime, and natural disasters.  But you’ll have a way to combat all of this – and it starts with your attitude and actions.  You control you.

You control the destiny of your book. Believe it. Now make it so.


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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2019. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.

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