Should you promote your book conservatively -- or will you go for a big splash?
Why choose between the two? You should do both – always dig for the person-to-person interactions that you can build on. But also look for the Hail Mary pass downfield to win it all in one long shot. You should work hard and smart everyday but there is no harm in playing the lottery too.
Devise a strategy that goes for the big score – just don’t ignore or take for granted all of the smaller opportunities that collectively pay the bills and keep you in the game. So how should you think big?
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How Authors Can Market To Libraries Successfully
Some key principles to rally your book marketing around