Stock
market. Crashed.
Healthcare
industry. Overwhelmed.
Government.
Chaotic.
But
the world goes on and the book industry motors forward. What should you be
doing to work your way through this environment as an author looking to market a book or brand himself or herself?
Follow
or explore these ten principles:
1.
Find Success Models
See
what authors are doing well during these times. Look to other industries to learn
what they do well that could be applicable to you. Take a page from the past: What was done during the Great Recession to climb out of a deficit?
2.
Remain Optimistic But Not Unrealistic
Find
that balance between looking to advance beyond where things are today, but don’t
completely embrace dreamy, romantic things because the near future will be
choppy and challenging. Have faith in yourself but be realistic and aware of
the facts.
3.
Always Network
Good
times, bad times—success comes down not just to what you know, but who you
know.
4.
Keep Moving
Don’t
just sit back and retire into fear, depression or uncertainty. Keep kicking and
be on the go.
5.
Operate with Facts, Not Opinions or Rumors
Be
aware of what’s going on. Stick to the facts. Do your own research if needed.
Don’t fall victim to a cloud of unsubstantiated claims.
6.
Get Many Views and Second Opinions
It’s
good to see what other people think, but don’t put too much weight into any one
person. Everyone’s an expert—and no one know everything.
7.
Practice Trial and Error
Who
knows what works? The best approach is trial and error. Find what works for you
by experimenting.
8.
Put Today In Perspective
Past
expectations and future projections many not be as relevant as the here and
now. Today ins not yesterday, and tomorrow will be different. Find a way to do
what works for you now.
9.
Manage What You Can Measure
Deal
in numbers, reality and facts. Don’t operate in a void or under a delusion.
Just exist in the hear and now and look to control the substantial things.
10.
Bet On Something
Sometimes
you have to pick a path, even when the end of the road is not visible. We are
all walking through a fog, but we have to manage pitfalls blindly. Take a risk
and invest in a direction that you believe will work for you.
PLEASE CONSULT THESE TIMELY RESOURCES
How Do
Authors Promote Books When The Media Is Corona Centric?
Advice to Authors From A Book Promoter of 30 Years
How Are Authors Selling Books Through A Pandemic?
A Book Marketing Pandemic Playbook
What Types of Books Can Get Media Coverage Now?
The Bestseller Code For Book Marketers & Authors
What Should You Do to Market Your Book?
Brian Feinblum’s insightful views, provocative opinions, and
interesting ideas expressed in this terrific blog are his alone and not
that of his employer or anyone else. You can – and should -- follow him on
Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels
much more important when discussed in the third-person. This is copyrighted by
BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in
Westchester. His writings are often featured in The Writer and
IBPA’s Independent. This was named one of the best book
marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and
recognized by Feedspot in 2018 as one of the top book marketing blogs. Also
named by WinningWriters.com as a "best resource.” He recently hosted
a panel on book publicity for Book Expo America.
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