1. What really inspired you to write your book, to force you from taking an idea or experience and conveying it into a book? The creation and enduring popularity of the Barbie doll is an endlessly fascinating story. The kind of story with a rich history, and deep cultural connections, that deserves a book.
2. What is it about and whom do you believe is your targeted reader? Anyone who loves Barbie, and that's a lot of people, will love the book. There are pictures that have never been seen before, as well as new information about the doll's development. It's also a beautiful constructed book, fun to page through.
3. What do you hope will be the everlasting thoughts for readers who finish your book? What should remain with them long after putting it down? I hope readers will appreciate that a woman, Ruth Handler, working in the male world of toy-making, designed and developed the most iconic toy ever made.
4. What advice or words of wisdom do you have for fellow writers? Early advice I got from a Pulitzer prize winner was, "Don't talk about your book, write it." I have found that it dissipates my writing if I have a great idea for a section, or a line comes into my head, and I tell someone. So I don't do that anymore. I just write.
5. What trends in the book world do you see and where do you think the book publishing industry is heading? Shorter books to match attention spans in a very distracted age.
6. What great challenges did you have in writing your book? There was a very short timeline, so I had a strict word count calendar to be sure I would finish on time.
7. If people can only buy one book this month, why should it be yours? It's a visual treat, like buying a really great box of chocolates!
Robin Gerber is a best-selling author and historian. She is the author of the bestseller Leadership the Eleanor Roosevelt Way: Timeless Strategies from the First Lady of Courage (Penguin/Portfolio). Her most recent book is the first biography of the founder of Mattel, Ruth Handler: Barbie and Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her. Her articles have appeared in USA Today, the Washington Post, The Philadelphia Inquirer, and numerous other newspapers and magazines. Prior to becoming an author, Robin practiced law in Washington, DC, and worked on Capitol Hill. She has studied and written about leadership development since 1975. Please see: www.robingerber.com
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Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should -- follow him on Twitter @theprexpert and email him at email@example.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent. This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America.
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