Too many of us want
to know what is new and the latest in book publishing and book marketing. I say you should read stuff that has been
published several months or years ago.
Wait, what did I
just say?
That is right. In
addition to staying current and consuming information about publishing trends
and media opportunities, one should look back in order to move forward.
By reading old posts
and articles or books, you will gain a better perspective of who has been a
good authority of predicting trends. You will also get a chance to digest what
may be more established fact now than when it was first published back then.
It is pretty
interesting to look at books, especially when it comes to marketing or
publicity, that are over a decade old. What you will find is certainly some
dated thinking but you will also see tried and true principles, especially when
it comes to sales and communications, that are as relevant today as they were
then.
A lot of what we do –
writing, researching, communicating or selling – comes down to timeless human
principles. Sure, technology changes and there are new means or platforms to engage
others, but no matter what you do, it comes down to how you present something,
from the words you select to the level of energy displayed.
Whether you speak to
a room of people, tweet something out, email people, make a phone call, zoom with
someone, or send a letter through the mail, any of that stuff will succeed or
fail based on core things such as the value and presentation of a proposition.
Be modern in your approach, but be old school in the substance of what you share.
People still read
classic advice books because they still work. We like to read and re-read Dale
Carnegie, Napoleon Hill, Stephen Covey, Norman Vincent Peale, and Ken Blanchard
because they speak to us, even though their world is decades and lifetimes ago.
Even reading a blog post from three years ago can give us insight to things for
today.
I often like to read
newspapers that are days, even weeks old, because I know what happens after
these were published, and it is interesting to see how things were covered or5
opinionated about vs what eventually happened. We can learn from reading anything,
of any age.
It is certainly
appropriate to put a premium on the latest expert wisdom, but don’t forget to
seek out a balanced, historical perspective on how to market, promote, and sell
your book.
PLEASE CONSULT THESE TIMELY RESOURCES
How Do
Authors Promote Books When The Media Is Corona Centric?
Advice to
Authors From A Book Promoter of 30 Years
How Are
Authors Selling Books Through A Pandemic?
A Book Marketing
Pandemic Playbook
What Types
of Books Can Get Media Coverage Now?
The
Bestseller Code For Book Marketers & Authors
What Should
You Do to Market Your Book?
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