Wednesday, December 1, 2021

How Do Authors Create A Strong Branding Visual?


Authors absolutely will get more eye balls to their website and for their social media posts when they use visuals – videos, photos, graphs, charts, memes, logos, symbols, and illustrations. To sell books, go beyond words. Visuals can help sell your book and shape your brand. The good news is you can easily put something together at little or no cost.


If you want to see a cool video that makes you watch over and over -- and then gives you the urge to share, it is this one:

The muscle man is my wife’s cousin. The beautiful woman is his girlfriend. She has a thriving business as a yoga instructor and influencer. Actually, she goes beyond yoga and embraces a holistic way of life and helps others embrace a healthier lifestyle and to find inner peace. So, if you seek tranquility and mindfulness, check out:


The video has many appealing elements:


·         It cost nothing to make

·         It’s short and simple

·         It was shot at a beautiful, natural location

·         It consists of two healthy, young, attractive people

·         It shows a cool visual (stunt) that many could not pull off


So, what is the lesson here?  

Think of how you can make a video that doesn’t even require anyone to speak. Find imagery that gets people’s attention and leaves the viewer feeling drawn to you. 

You can use humor, nature, animals, babies, beauty, or any number of popular images to share an empowering message. You don’t need to be a Hollywood producer to pull this off.


Authors all too often are driven by intellect, words, and concepts – and are not as visual as they need to be. Most people think visually. What they see influences how they comprehend messages and make buying decisions. 

Authors should consider sprinkling short video content across their channels to spread their message. Make use of the tools and resources that you have – and insert some creativity – and create the imagery that draws eyeballs to you the way the video above is drawing eyeballs to this blog post.


Please Contact Me For Help

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in successfully helping thousands of authors in all genres.

Happy Holidays! A gift for you!

Free 2022 Bestselling Book Marketing & PR E-Book For Writers


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 





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