Tuesday, September 21, 2021

Are You Atop The Book Marketing Pyramid?


Remember the Food Pyramid, that graphic put out by the federal government to serve as a guideline of recommended food groups? It told us what percentage of our diet should be fruits and vegetables, meat and dairy, bread and carbohydrates, etc. Well, I would propose there is also a Book Marketing Pyramid that authors should embrace.

Below are the key parts, but I suspect the ratio or percentages of each area will continue to change over time, evolving with the habits and needs of the media and consumers, as well as the desires and tech capabilities of authors.    

The pyramid really needs to be customized to each author’s abilities, goals, needs, and desires. For instance, if one lacks a certain skill or ability, that places more pressure on the remaining areas. Similarly, if one ignores an area such as social media or news media, a greater effort needs to be put into other areas to compensate for the shortfall.

There are really two book marketing pyramids — one that reflects what is needed from the author; the other reflects what needs to be done for authors to succeed.

What Is Needed From An Author:

*Author Awareness of PR Possibilities  10%
*Author Ability to Execute a PR Plan  12.5%
*Author Knowledge For Marketing One’s Self  12.5%
*Author Time to Do What Is Necessary 12.5%
*Author Budget to Hire Pros and Outsource Things  12.5%
*Author Passion to Aggressively and Enthusiastically Market  10%
*Author Confidence to Market With Authority  12.5%
*Author Tech IQ to Use All Digital Tools 17.5%

What Authors Need To Do:

*Social Media 15%
*Blog/Podcast/Video 10%
*Speaking 10%
*Networking 10%
*Book Reviews 15%
*News Media 15%
*Advertising 10%
*Website  15%

Of course, like the Food Pyramid, the Book Marketing Pyramid is a recommendation, not an absolute. Everyone’s book — and body — is different. But you get the idea. Do what is necessary to achieve book marketing success.


Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: linkedin.com/in/brianfeinblum. 



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