Thursday, September 9, 2021

How Do Polls Inform An Author’s Book Marketing?


Writers need to know how people think, act, believe, and desire. They need to be in tune with psychology, Census data, The World Almanac, news, and real-life issues. This informs them of what to write about and how to write in a meaningful and effective way. It also can make you smarter in how they promote themselves and market their books. 

To that end, I collected a variety of recent poll data that I hope helps guide you and how you communicate your messages in blogs and podcasts, press releases, marketing materials, and social media content. Afterall, we market based on people’s perceptions, behaviors, opinions, and needs. 

A recent NBC News/Generation Lab Poll of Class of 2025 college students shows that trust in our institutions is waning — and that the national news media ranks the lowest.  36% trust the national news media, 55% of state elected officials, 64% of local police. Parents, though trusted by 93%, were not trusted by 7%. 73% believe abortion should be legal and 77% were at least partially vaccinated. 

ABC News/Washington Post poll of September 3 shows President Joe Biden with a shrinking job approval rating of 44%. Disapprove? 51%. reported on a sex survey in 2019 that the avg number of lifetime sexual partners for men and women is 7.2. But it says “Louisiana residents reported an average of 15.7 sexual partners, while Utah clocked in at 2.6 — but the difference makes sense. Over 62 percent of Utah’s residents are members of the Church of Jesus Christ of Latter-day Saints, which promotes abstinence until marriage.” But who knows what to believe. According to the survey, “41.3 percent of men and 32.6 percent of women admitted to lying about their sexual history. Overall, men were more likely to increase their number of sexual partners, whereas women were more likely to decrease it.”

The Economist/YouGov poll released in June 2021 “showed 58 percent of Americans polled find the controversial curriculum somewhat or very unfavorable. Only 38 percent said they viewed critical race theory favorably.” 

An NBC/Wall Street Journal Poll in 2019 showed this: "Some 61% in the new survey cited patriotism as very important to them, down 9 percentage points from 1998, while 50% cited religion, down 12 points. Some 43% placed a high value on having children, down 16 points from 1998." 

You can search for polls on any subject matter. Everyone has an opinion on something. Of course, not all polls are accurate or even legit. Pay attention to the polling company, sample size, methodology, and what was or wasn’t asked — and how it was asked.  

But as you can see, understanding how people view things could give you great insight on how to write for —  and market to — them.

Need Book PR Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres.


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This was named one of the best book marketing blogs by BookBaby and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” He recently hosted a panel on book publicity for Book Expo America. For more information, please consult: 


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