How Do Authors Fix Their Social Media?

 

Successful authors are ones who market as often as they write, and one of the backbones to strong marketing is to have a solid social media platform.  

Many authors fail to pursue social media at all, or do so only half-heartedly, and half-assed. Anything done half way is a guarantee of 100% failure.  

Here’s what authors can do as it relates to social media: 

1.      Recognize you really need to be involved in a sound social media campaign.  

2.      Audit your current social media. Can you improve your profile page, post more often, post better content, and seek out new connections? Of course, you can. 

3.      First try to do one social media platform really well. Then tackle a second. If you have too many accounts to maintain, it becomes a burden and you’ll likely give up when it gets really busy. Don’t underperform and don’t overburden yourself. Being on two platforms may be the Goldilocks number. Choose from Twitter, Facebook, Linked In, Instagram, YouTube, Pinterest, Tik Tok, and a handful of others.  

4.      Support your social media with a website, and either (or all) a blog, podcast, or video channel.  

5.      Craft fresh content that will speak to your targeted reader/customer. Seek to produce content that draws people in.  

6.      Utilize graphics, images, or videos in you posts.   

7.      Determine what your online persona will be - funny, smart, resourceful, critical, inspirational, influential, etc.   

8.      Stop thinking that you have nothing of value to say. Don’t fear being judged by others. Just go out there and become the voice or expert that you want people to see. Talk with passion, deliver value, and show emotion.  

9.      Deliver messages with enthusiasm, clarity, sincerity, and timeliness. Be compelling. Your message needs to serve the needs and/ or desires of others.  

10.  When you make and share videos, pay attention to how things look, from your clothes and background, to your lighting and posture. People will scrutinize your everything - looks, voice, smile, laughter, body language, eye focus, your energy levels, the words you use, and your speaking speed. Do you come across with confidence and conviction? Can you sound like a trusted friend?

 

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.