Saturday, June 10, 2023

Books Must Meet A Standard


Books are everywhere, produced at a pace unseen in all of history. Today, there are more titles in existence than yesterday, and here will be even more tomorrow. With that quantity, do we get quality? In a world overloaded with a variety of content, how do we define a mission statement for the book industry?  

Books should be: 

·         Free of factual errors, bias, or editorial mishaps regarding spelling, punctuation, and syntax.

·         Filled with interesting, useful, inspiring, entertaining, or educational content.

·         Written by humans, not computers.

·         Void of libel or defamation.

·         Affordable, available, and original.

·         A means to cultivate excellence.

·         A way to engage others and get us on the same page.

·         giving a greater understanding of our world’s future, current trends, and past.

·         Providing for a unique experience.

·         Promoting literacy, free speech, and respect for our language.

·         A source for identifying all that is good and helping readers to create the world a writer imagines or outlines.

·         Making an escape from reality possible, opening the door to our imaginations, willingness to experiment, desire to dream.

·         Filled with high moral values.

·         Setting a standard for all that is special about life.

·         Pushing peace, love, and democracy.

·         Encouraging social, political, and community activism.

·         Fostering a better world.

·         Providing a means for the healthy debate of things we don’t know, disagree with, fear, or misunderstand.

·         Supportive of a world that respects facts, logic, fairness, education, family, friends, and the pursuit of one’s curiosity.  

Books should not be: 

·         Banned

·         Censored

·         Burned 

Books are ideas, experiences, and stories. They are blueprints of what could be, witnesses of what is, and records of what was. 

Books help us make life palatable, and go far and deep to bring useful concepts into the minds and households of everyone and anyone. 

Books are not like other forms of cultural at. They are similar to – but not quite the same as – dance, art, singing films, television, theatre, comedy, museums, or seminars. Books bare witness to life and help us to understand, to feel, to act. 

They also create what is not there – sometimes what cannot ever be – and shows us how to live better, more fulfilling, and exciting lives. 

Our collective motto for books should be: Write More, Edit Better, Promote Always, Honor The Mission. If we do that, the world wins. Always.


Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!


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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult:  




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