8 Ways To Market Your Book

There are scores, maybe hundreds, of ways to promote and market a book and author brand. Here are eight principles that always work for authors: 

1.      Offer A Freemium

Offer something free that lures people into wanting to buy your books. For example, give out content on your site as a free download. You get, in exchange, their email and name, and can solicit them later. They get an item that could convince them they should be buying your books.  

2.      Sell As A Loss leader

Sell something below cost. Take a temporary loss. The hope is that the sampling of your writing leads more people to read it, talk about it, and encourage others to buy it- and other books by the writer.  

3.      Bundling

This is when you combine a book with other books, services, or products. For instance, if you have a trilogy, sell three books for the price of two. Perhaps you write about a topic like finance and you bundle the books with a free consultation or a discounted service. Consider selling your book with someone else’s book -- at a combined discount (and have the author do the same).  

4.      Permission Marketing

Ask people to be put on your mailing list.  

5.      Conduct A Marketing Audit

Evaluate what works -- do more of it, and what doesn’t - do less of it, and what could be done that has not yet been tried by you. Analyze where to best put your resources and efforts. It’s never too late to correct course or launch a good idea.  

6.      Pay For Coverage

You can buy book reviews. You can go on a paid blogging tour. Some media outlets will allow you to pay for interviews and coverage access.  

7.      Ask For Help

Yes, ask, and you shall receive. Network, network, network. Exchange favors. Beg for help. Demand more from friends, family, and associates. You are only as good as the team behind you. 

8.      Sell A Vision/Value, Not A Book

Sure, you are selling a product, a book, but you want to push a vision, a concept, even a value proposition. Make your book about a higher ideal or a fantastic dream. Sell people on emotions and identities. Relate and connect to people first, push a book second.  

Keep trying new things and experiment. As long as you are focused on chronically marketing your book you will find a way to break through. 

 

 

Need Book Marketing Help?

Brian Feinblum, the founder of this award-winning blog, can be reached at brianfeinblum@gmail.com  He is available to help authors promote their story, sell their book, and grow their brand. He has over 30 years of experience in successfully helping thousands of authors in all genres. Let him be your advocate, teacher, and motivator!

 

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About Brian Feinblum

Brian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2023. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent.  This award-winning blog has generated over 3.3 million pageviews. With 4,400+ posts over the past dozen years, it was named one of the best book marketing blogs by BookBaby  http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs  and recognized by Feedspot in 2021 and 2018 as one of the top book marketing blogs. It was also named by www.WinningWriters.com as a "best resource.” For the past three decades, including 21 years as the head of marketing for the nation’s largest book publicity firm, and two jobs at two independent presses, Brian has worked with many first-time, self-published, authors of all genres, right along with best-selling authors and celebrities such as: Dr. Ruth, Mark Victor Hansen, Joseph Finder, Katherine Spurway, Neil Rackham, Harvey Mackay, Ken Blanchard, Stephen Covey, Warren Adler, Cindy Adams, Todd Duncan, Susan RoAne, John C. Maxwell, Jeff Foxworthy, Seth Godin, and Henry Winkler. He recently hosted a panel on book publicity for Book Expo America, and has spoken at ASJA, Independent Book Publishers Association Sarah Lawrence College, Nonfiction Writers Association, Cape Cod Writers Association, Willamette (Portland) Writers Association, APEX, and Connecticut Authors and Publishers Association. His letters-to-the-editor have been published in The Wall Street Journal, USA Today, New York Post, NY Daily News, Newsday, The Journal News (Westchester) and The Washington Post. He has been featured in The Sun Sentinel and Miami Herald. For more information, please consult: www.linkedin.com/in/brianfeinblum.